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Our Values

Justice

  • We are trustworthy; we keep our promises, in our decisions we pursue fairness and justice; we empathize; we understand and respect differences.
  • We are transparent in our management; we believe in the rule of law, we comply with the law.

Serving the Public

  • We invest in order to raise individuals that will contribute to society and future generations. We care about, and endeavor to protect, the environment and natural and historical wonders. We know that education is the future of society, we strive to make education accessible to all.

Innovation

  • We take our strength from our vision, creativity and optimism. We follow innovations and enact transformative decisions bravely.
  • We work with determination; we take pride and pleasure in achieving the difficult.

Sustainable Standards

  • We work hard unrelentingly to fulfill our brand promise at all times and places.
  • We know the importance of investing in a human being; we value each other and believe in working together.
  • We make a point of expanding our work while preserving our productivity and high-quality targets.